Telephone Tracking allows you to track calls out of your website and know precisely what marketing activity brought them there; whether it was from a different website, Google or your own paid search effort.
So no more will you have to guess how your caller has found you.
Why you want Call Tracking
Call tracking is a vital tool for any business that spends money on advertisements across multiple channels. Customers with AdWords have an inborn need to track the calls that are relevant to their keywords, to be able to comprehend which keywords provide call conversions. call tracking solution With no visibility of telephone conversions, it’s not really possible to figure out if your investment from the keywords on your portfolio is delivering value or not. Is just tracking AdWords telephone conversions ?
Most customers are looking to track not just PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes from, as it allows you to see your ROI for every one of these vital channels not just Google PPC. This is essential actionable data allowing you to optimise the effectiveness of all your marketing channels, key to the success of any business enterprise.