Fundamentals of Search Engine Optimisation (SEO)

Fundamentals of Search Engine Optimisation (SEO)

The world of SEO Social Media Marketing St Albans is complicated and there are lots of variables which lead to your site appearing on the first page of search results. In reality, Google considers over 200 variables when ranking websites in its search results! Step one would be to tackle the basics – Onpage Optimisation.

Onpage optimisation will help your website rank well in search engine results and done correctly, is just one of the initial measures of SEO. Google loves fresh content that’s excellent news if your site has a content management systems (CMS). With full control of your website content via a CMS, you’ll be able to manipulate your site ‘s search engine ranking to enhance. Only, use your web site CMS to implement these techniques:

1) Meta Title Tag

The meta title tag is appears at the very top of search result listings and the web browser. The name tag of a webpage ought to be a concise and exact description of the webpage.

• The meta name tag must comprise 50 -70 characters including spaces

• Put main key word within the meta title tag

• The content of the meta name tag should be unique for every web page

2) Meta Description Tag

The meta description provides a fantastic chance to add keywords and create a compelling description to support an individual to click through to your own web site.

• The meta description tag must contain 150 – 160 characters including spaces

• Put main key word inside the meta description tag

3) H1

The H1 have to be included on all webpages and contain your main keyword.

• Set chief keyword inside the H1

• Your H1 must not be identical to the meta name tag

• Create an important and unique H1 tag for each web page

4) Content

Search engines like google are attracted to unique content that provides the user with valuable info. Prevent duplicate content , nor copy and paste content from another webpage.

• Include your main key word inside the initial paragraph of content

If an effort to insert keywords, Never compromise on grammar

5) Picture Alt Tag

Images are read by search engines cannot therefore it is vital that you describe the picture or graphic in text format within the image alt tag.

• Fit primary key word in the image alt tag

• Make sure you picture alt tag is related to the image and makes sense to the website visitor

The slug is the ending part of a URL which identifies a page -readable key words.

• Use your main keyword with your URL

Anchor text is the keywords in your content that link to internal or external webpages.

Investing in SEO is more important now than previously as well as your company must truly have a SEO strategy in place to succeed online.